Something needs to be cleaned right now, while people are reading this. At their home, some domestic tasks must be completed. It may be dishes, laundry, or dusting, or it could be outside, with the porch to sweep or the car to wash.
If only people could leave cleaning chores at home and not have to worry about them when they get to work. However, cleanliness is also a part of the job for email marketers. They can’t utilize email marketing unless they have an email list to send to, yet email lists, like their homes, get dirty and require maintenance. It’s known as email list cleanliness, and it’s an important aspect of their email marketing strategy.
Cleaning an email list, on the other hand, does not require a rag and soap. Email List Cleaning, on the other hand, entails eliminating bad email addresses. Because they don’t work, bad email addresses are the dirt on their list, and this works against them. Several factors contribute to bad email addresses, including:
- Without the consent of the subscriber, names are added to their email list.
- Bounced email addresses.
- Because of an error, email addresses were never legitimate in the first place.
- Email addresses have been abandoned because people have changed jobs or ISPs.
- Email addresses that don’t respond.
- Spam traps.
None of these addresses works for people, and some of them work against them. Those that are invalid or abandoned do not get their messages delivered to their inboxes. Those that are unresponsive make themselves seem bad in the eyes of ISPs like Google and Comcast, and spam traps are evidence of shoddy list-building techniques, which the ISPs are also aware of.
When they go through their list with the mindset of an email list cleaner, they will be able to remove all of the problematic email addresses, leaving them with a clean and functional list.
Why Is Email List Hygiene So Important?
- People may ask why this matters, especially when they know their list will reduce once the bad addresses are removed. Isn’t it true that a longer list is better? It’s only better if they have a good list, which includes valid email addresses and subscribers who want to hear from them. And none of their erroneous email addresses is reaching anyone. So it doesn’t matter how long their list is. The rate of delivery is. And the most important reason for email list cleanliness is deliverability.
- When sending emails, ISPs pay attention to what they are doing. They are not required to send their emails to their clients’ inboxes, and they will not do so if they believe they are spammers. That is why they must adhere to deliverability best practices to maintain a positive reputation with ISPs and have their emails delivered.
A soiled email list harms their reputation by indicating to ISPs that they were sloppy in the creation and management of their list and that they may have stooped to the point of buying a list or adding names to their list without permission. As a result, they may decide to ban their emails.
