Over the past few years, the market of Magneto has boomed to a great extent and now is all focused to win the hearts of customers by providing them with an impeccable range of content and design. Considering its advantages, Magento 2 has also been released with an aim to offer all those benefits which actually were missing out from the previous version. One of the prominent ways is to solve the search question of the customers in the right way so it can earn a good position in SERP. This platform has features of in-built SEO and also is known to be on the top ranking.
If you are looking forward to improving your business using Best Magento Development Companies then you need to follow some better SEO practices as well. This way your site can rank better and you can achieve good results as well.
How Magento 2-based stores can avail of SEO benefits:
- By choosing the right SEO practices, Magento 2-based site can have a better position in SERP
- Traffic and visibility get boosted very well
- Product and category authority is enhanced
- Other pages of the website are more visible to the customers
- The store gets online prominence and is also linkable to authoritative websites
- Conversion rates increase with matching customer intent.
With such benefits, surely you must explore the Magento 2 SEO practices. Here are some that you need to follow
- Setting up a Sitemap of Magento XML
One of the top features of the Magento SEO built-in platform is the XML sitemap. It helps in the indexing and crawling factor while making sure the store is Magento 2-based. For a site to navigate people to the desired section, this kind of sitemap is useful. It is like a roadmap that a search engine crawler can use along with other website pages. It gives customers better clarity about your site and so the curiosity to explore your web page increases.
- Making Robots.txt
There are thousands of pages that any site will have and each of them has its own specific purpose. But customers may navigate to all the website pages however it is not necessary that a search crawler would do the same. For defining the pages that a search crawler can consider of explore, there is a robots.txt file that magneto offers. It blocks the pages such as search and checks out from the section of indexing as they don’t need to be ranked.
- Improve Magento Metadata
This piece of information is added in the website coding and is visible for the search crawlers too. This may not be visible elsewhere on the site but customers can of course see it in the listing of the search. If you want to improve your CTA (click-through-rate) metrics then this Magento SEO ranking should be followed.
There is no doubt that for every business be it small-scale or large-scale, the ultimate aim is to get better conversion. You get the best product with quality at a compelling website that has been designed by experts while meeting SEO guidelines. It’s time that you choose a reliable Best Magento Development Companies that can actually offer valuable services with regards to Magento SEO so your business gets fruitful results.