With video, you can get more visitors, prospects, and (most importantly) sales. 80% of video marketers claim that their videos have a direct impact on sales. In order to improve your SEO, you must do everything possible. When it comes to embedding videos, there are a few things to keep in mind. Should you host a movie on your own domain or embed it on your own website for better search engine optimization? We will go over the advantages and drawbacks in detail below.
Reasons to Add a YouTube Video to Your Site
Now that YouTube is considered a search engine, it is performing extremely well. You may have noticed this today. It is the second most used search engine in the world, after Google. Because of this, you know that people prefer to watch videos rather than read about what they are interested in, okay. As a blogger, you may benefit from incorporating YouTube marketing services into your blog posts. Some people like reading, while others prefer watching a movie.
Video content is of high quality
We are going to talk about the best ways to embed videos. In other words, you are generating your own videos whenever possible, rather than relying on other people’s clips. If you want to produce high-quality video content, you will need to spend a lot of money. Creating something without a clear idea of what you want to achieve makes it more expensive. In order to attract page views, social media followers, to enhance your website traffic, or to increase sales, what are you aiming to achieve? You will get better results from your SEO strategy if you set clear expectations for this type of material up front.
Increased participation and a longer average session period
The amount of time spent watching a video on a website is a good indicator of how long your visitors will spend there. To acquire more views and visibility on social media, you may also use videos.
When you host your video on YouTube, you get more back links. You may acquire a backlink from someone who merely links to the YouTube video or the website where the video is hosted. Users can still get to your website even if they only link to the YouTube video, because you will have links to your website in your description. To put it another way, having a video on YouTube just provides more people the opportunity to find you.
Being listed on Google and YouTube SERP
Having a YouTube video or even a presence on YouTube is enough to get you listed on their search engine results page. On both Google and YouTube, you can be ranked if the video has been embedded. Earlier this week, we mentioned that YouTube is performing well as a search engine. Having a presence on both platforms will benefit you greatly.
How does YouTube help you host your videos?
Keep in mind that YouTube hosts your video for free, just to back up what I stated about hosting your video on your own domain or not. Hosting a video on your website might be expensive. A effective video marketing plan necessitates the ability to track video analytics.
The fact that YouTube is free does not take away from the fact that you have little control over what happens to your video after it is posted there. Advertisements will appear in and around your video without your permission. Even if your movie does appear on the search results page, you may not be the one who is actually shown to the user. In the event that a video appears on your website, it will always direct visitors to your site, not a third-party site.