Writing persuasive copy for your brand is about making deliberate choices to achieve the desired results. Persuasive copywriting is all about convincing an audience to trust your brand with whatever service or product you are selling. Doing so requires carefully writing copy that is meaningful, engaging, and targeted towards your desired audience.
Your brand encompasses not only what your business is, but what it stands for as well. Copywriting is one of the best ways to convey this message, as the written word has the power to carry a message in a way that taps into people’s emotions to convince them of what you are saying. This is easier said than done, which is why we have compiled a series of tips to help your business write persuasive copy for your brand.
Understand Your Audience
The first tip about writing persuasive copy for your brand is having a strong understanding of your audience. After all, you will be wasting your time if you are writing copy that doesn’t align with your brand and speaks to the audience you are trying to reach.
You can cater your copywriting for your audience in a number of ways, with tone of voice being a major factor. Tone of voice already plays into your brand as it dictates how you want your message to be delivered. Is your brand casual, corporate, playful, exciting etc? Your tone of voice should be chosen for its ability to connect with your target audience, as it will play a big role in inspiring brand loyalty and persuading them to engage with your products or services.
If you are struggling to write for your audience, then try picturing what your ideal customer or client may look like. Ask yourself:
- What is their age?
- What is their job?
- What are their hobbies?
- Why would they be looking to engage with my business?
By creating this detailed profile of your audience, your copywriting will be better informed to specifically target that group of people.
Be Consistent with Your Writing
Nothing is going to deter people from your brand more than a mixed message in your copywriting. For your message to stick the landing, your persuasive copywriting needs to be consistent across all of your marketing channels – whether that is on your website, social media platforms, print media, or any other written promotional material.
A strong marketing strategy is essential with a consistent persuasive message in your copy. Having a guiding outline to your writing will allow you to stay on track and deliver a powerful and convincing message on a continual basis.
Establish Your Ethos
Ethos is one of the most important aspects to nail in persuasive copywriting as it establishes your business’ credibility and explains why you should be chosen above the competition. While you don’t want to come off as arrogant in your copy, stamping your authority across your branding is only going to strengthen your chances of generating more leads and making more sales.
Identify what makes your business unique and special and then highlight these points of difference in your copy. Has your business been operating longer than any of the local competition? Does your team have unique qualifications that make them better than the rest? What is that “special something” in your products or services that no one else can offer?
By establishing your ethos in your copywriting, you will be giving your audience more reasons to choose your business for their needs.
Writing Persuasive Copy for Your Brand
We hope these tips will help you write more persuasive copy for your brand. Whether it is website copywriting, social media captions, or any form of promotional writing, your words have what it takes to persuade your audience to pick your business.